Google Harmed Publishers By Monopolizing Ad Tech, Judge Rules

Google harmed publishers and consumers by monopolizing key components of the market for online display ads, a federal judge in Virginia ruled Thursday.

“For over a decade, Google has tied its publisher ad server and ad exchange together through contractual policies and technological integration, which enabled the company to establish and protect its monopoly power in these two markets,” U.S. District Court Judge Leonie Brinkema said in a 115-page ruling.

“This exclusionary conduct substantially harmed Google’s publisher customers, the competitive process, and, ultimately, consumers of information on the open web,” she added.
more at: https://www.mediapost.com/publications/article/405154/google-harmed-publishers-by-monopolizing-ad-tech.html

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