Google Delays Phasing Out Cookies In Chrome Until 2024 (mediapost.com)

Your customer’s direct mail is not effective if their recipients don’t read it. The first thing that direct mail needs to do is get noticed. This can be a real challenge. Direct mail is a very effective tool when done correctly. Do you help your customers stand out? The golden rule is list, design, and offer, generally in that order. However, if you stop to think about it, there is a reason for the golden rule. You need to help your customers send mail to the people who want it. Here are 5 ideas to get your direct mail campaign noticed: 1. Variable data messaging: Target the message to the individual or to grouped personas. 2. Use color envelopes: Color is inviting and not used often enough. 3. Use stamps: Many direct mail pieces use indicia’s for postage. 4. Use larger pieces: They can use up to a 6 x 10.5 self-mailer or a 6.125 x 11.5 postcard and still pay the lower letter size postage rate. 5. Add fun taglines: Get recipients excited about what they are going to find in the envelope.

Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. The relationship between consumers and brands is rapidly evolving. Consumers today are more attentive to the data they share, which has resulted in a patchwork of privacy regulations globally. At the same time, expectations for personalized brand experiences remain at an all-time high, while third-party cookies, which marketers have historically relied on to track unknown visitors, will no longer be supported in browsers. This means brands will have to contend with reduced insight about unknown visitors to their digital properties while still trying to provide a compelling customer experience.

Catalogs are a tried-and-true instrument in a marketer’s toolbox delivering an in-depth product experience right to any home or office door. With the rise of the digital age, many thought that e-commerce would supplant catalogs, but the opposite has been true. Catalogs continue to hold their own as a marketing channel operating steadily alongside its digital brethren. Catalogs originated as a method to communicate product availability and highlight new goods. Now a company’s website functions in the same capacity and in real-time. Catalogs of today have evolved to serve as a means of inspiration, allowing consumers to visualize products in real-life situations with thoughtful detail and narratives. They also allow brands more room to tell their story and gain consumer trust. This can occur because, unlike the more frenzied pace of online shopping, catalog readers spend between 15 minutes to 30 minutes turning the pages and catalogs are retained for several weeks as a reminder to place an order, shop online, or visit a store. The staying power of catalogs owes itself in part to online shopping, as the two have formed a symbiotic relationship. A printed catalog allows companies to bridge the physical and digital marketing space that can still be targeted and measured.