Google Chrome’s Third-Party Cookie Phaseout Forcing Industry To Adapt (mediapost.com)

Google has officially begun to phase out third-party cookies by implementing a default browser feature called Tracking Protection. When activated, it will cut off a website’s access to third-party cookies.

The browser feature began rolling out randomly to 1% of Chrome users globally today, marking the year’s first notable step toward privacy for consumers and third-party cookie deprecation for the industry.

Marketers will adapt. “While it’s an adjustment for everyone, it’s actually a valuable move,” said Anthony Yell, Razorfish chief creative officer. “It might take some adjustment to communicate as effectively in a world with cookies, a world without cookies is a wonderful thing.”
more at: https://www.mediapost.com/publications/article/392364/google-chromes-third-party-cookie-phaseout-forcin.html

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