Get Up, Get Out, Get Inspired

I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and advertising, there are in fact copy formulas you can use to disrupt and drive consumers to buy what you sell. The best formulas are easily remembered, quickly mastered, and can be used by novice and experienced writers alike. Knowing them can help you create copy that’s twice as effective, in about half the time. Formulas can also offer a boost when writer’s block sets in or help validate your work when you need a final gut check. Oh, and the reason they’re called formulas? Because they work! FORMULA #1: AIDA = Attention, Interest, Desire, Action; FORMULA #2: THE FOUR Cs = Clear, Concise, Compelling, Credible; FORMULA #3: FAB = Features, Advantages, Benefits.

Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, it’s important that we follow our customers and greet them at their new home with the right content, since often times, a move can be a trigger for a purchase event. Working with several home furnishing brands, we are creating impactful and interesting new mover programs to stand out from more traditional mailings and to cater to their life event. This mail piece is a strong brand statement and will highlight a discount offer separate from other sales that may occur during that timeframe. Our clients are experiencing great success by creating content and messaging relevant to this new life event. In addition, we also take it step further – we identify the pre-movers. click read more below for the rest of the story

PROVEN FACT! Your catalog cover is the number one creative opportunity to test and increase response. Why? It’s a “first impression” and your best opportunity to inspire action. First impressions are formed in a matter of seconds and if you greet your customers (or even worse, your prospects) with “bleh” your hard work is trashed. Literally. It’s milquetoast. Merriam-Webster defines “milquetoast” as “a timid, meek, or unassertive person,” the implication being that a “milquetoast” person (or brand) is afraid to take a risk with fear of backlash. And that my friends, is the problem with most catalogs today. Brands aren’t taking risks and therefore, are not standing out in the mail. Ready to take a risk? Read on to learn three guaranteed ways to make sure your catalog covers are making an impact. https://www.jschmid.com/blog/disruptive-catalogs-part-2/