GE Buys Out Entire Edition Of ‘The New York Times’ (mediapost.com)
The New York Times scored a coup on Tuesday both online and in its legacy medium, print.
General Electric took over all of the paper’s pages, running 22 full-page color ads and five partial pages in a seven-figure campaign that also includes ads on desktop and mobile homepages, on three section webpages, in audio form on the podcast “The Daily” and in two newsletters briefings.
It’s the first time ever that all of the paper’s real estate has been taken over by a single advertiser.
The package was designed to promote GE’s coming split into three separate companies: GE HealthCare, GE Aerospace, and GE Vernova, all publicly traded, the Boston Globe reports.
more at: https://www.mediapost.com/publications/article/380426/ge-buys-out-entire-edition-of-the-new-york-times.html