Ad Market Sees Uptick, Digital Rises 11%
The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. Standard Media Index says this followed a 2.8% increase in the first quarter. National TV brought down the overall results. In the second quarter, national TV advertising revenue was virtually flat -- down 0.8%. This followed a weak 0.8% gain in the first quarter. These current results came amid higher-than-expected upfront advertising revenue commitments for next year’s TV season, starting in September. Upfront revenue growth is estimated at 4% to 6%. Click Read More below for more of the story.