Gap Inc. today announced the opening of its new Gap flagship store on West Nanjing Road in Shanghai, its biggest flagship to date in the Greater China region. Featuring Gap’s full apparel collections and latest store design elements, the new flagship store underscores the importance of the China market for the company and its commitment to better serving Chinese customers. Additionally, the company will move its China retail headquarters team into the office space being created above the store in 2018.
Located at No. 863 West Nanjing Road in Shanghai’s busiest commercial district, the 1908 square-meter and two-story flagship store is Gap’s largest in Greater China. The store showcases Gap’s contemporary store concept developed jointly by the company’s local and global store design teams and takes design inspiration both from the brand’s early heritage as well as new modern elements. As a strong addition to Gap’s innovative omni-channel shopping approach where e-commerce and physical stores are all part of the retail ecosystem, the new flagship store incorporates innovative digital and video elements for customers to better engage with Gap brand and its products, creating an immersive and easily navigable shopping experience.
“We’re thrilled to have a milestone flagship in such a vibrant area of Shanghai where our re-envisioned store design enables a more engaging and flexible shopping environment for our Chinese customers,” said Abinta Malik, EVP and General Manager of Greater China for Gap Inc. “We believe that in-person connections and interaction with consumers in physical stores still matter and we intend to continuously innovate our physical store experience by integrating digital and other new customer touchpoints.”
“We see China as an important market with ample opportunity for long-term growth and innovation,” added Malik. “At a time when this market is embracing an era of ‘New Retail,’ I am confident that our strengths in omni-channel and delivering superior in-store customer experience position Gap as a trend-setter in helping shape China’s future apparel retail landscape.”
The store offers Gap’s iconic, optimistic American style clothing and accessories for men, women, and children and opens with Gap’s newly-released fall collections. The larger space enables the brand to offer the full expression of GapBody and GapFit for the first time in a store setting. The space also includes new conveniences for customers such as a “Chill” station to plug in your phone and relax while waiting for a friend or spouse to try on product and space to hold customer events and showcase special collections and designer collaborations. The kids and baby floor houses a nursing room for moms and fun stations for kids to play.
more at: http://www.gapinc.com/content/gapinc/html/media/pressrelease/2017/med_pr_082417_Gap_Shanghai.html