Meredith Corporation Launches Meredith Data Studio
Meredith Corporation launches its Meredith Data Studio, a suite of advertising solutions leveraging the company's vast, proprietary, first-party data and predictive insights capabilities to help inform its partners' marketing, product and business strategies. The offerings feature full-service data solutions, predictive analytics, paid consulting and self-service tools, all powered by Meredith's 360 platform, an end-to-end audience insights and activation platform designed for managed or self-service access, as well as predictive capabilities to analyze billions of intent signals and engagements to trends and purchase intent in order to deliver precisely targeted audience and contextual advertising. "As a brand-led organization that reaches nearly 95% of American women, Meredith possesses rich, exclusive data with massive scale in content-rich environments. Using those assets, we've built an exclusive, in-depth 12,000+-term taxonomy, a proprietary identity graph and over 12 billion intent signals to achieve an unmatched, comprehensive and timely understanding of women and their purchase intent – the holy grail for our partners," explains Alysia Borsa, Chief Business & Data Officer, who oversees Meredith Data Studio.