Time Inc. Announces Sale of Iconic SUNSET Brand to Regent
Time Inc. announced the sale of SUNSET to Regent L.P., a Los Angeles–based private equity firm led by investor Michael Reinstein. Based in Oakland, California, SUNSET is the defining lifestyle brand of the modern American West, with coverage that includes travel, food, wine, home and garden across its monthly print publication, digital and social platforms, books, events and experiences. The storied brand, which was founded in 1898, has been a forum for literary giants like Jack London, Dashiell Hammett and Sinclair Lewis, a showcase for transformational architecture and design, and a launching pad for the modern environmental movement through its early affiliation with conservationist and Sierra Club founder John Muir. “As a native Californian, I am honored to take the mantle as the fourth owner of this iconic and beloved institution. For almost 120 years SUNSET has been the definitive, pioneering voice of the promise, hope, values and innovative spirit of the West,” said Michael Reinstein, Chairman, Regent L.P. “We are excited to partner with SUNSET’s talented Editor-in-Chief Irene Edwards and her accomplished team to ensure that SUNSET continues to thrive for generations to come.” Click Read More below for additional information.