Gannett Co., Inc. (NYSE: GCI) and McClatchy, two of the most iconic and acclaimed local media companies, with deep roots in over 300 local communities, are offering national brands the ability to connect seamlessly and more meaningfully with local audiences across a vast multi-channel network.
Advertisers will now be able to reach two-thirds of the top local media markets with local properties including the Miami Herald, Austin-American Statesman, The Kansas City Star, Arizona Republic,Detroit Free Press, The Sacramento Bee and more, representing 200 million digital and 8.4 million print consumers through customized, targeted solutions and within a trusted, brand-safe environment. The collaboration simplifies the buying process and facilitates access to local audiences in a highly efficient manner, allowing both companies to better serve their brands’ customers.
Gannett’s USA TODAY national sales team, which has been increasingly helping national brands reach communities’ audiences, will be the go-to-market team offering the combined reach of the local media companies to national brands and media agencies.
“We are excited to expand our local audience reach for National brands and agencies in this partnership with McClatchy,” said Kevin Gentzel, Chief Revenue Officer, Gannett | USA TODAY NETWORK. “With over 200M monthly UVs in our combined network, we can help brands fulfill a mission of supporting local journalism with the business impact of reaching our valuable audiences in our highly engaging content. We will be launching new ad innovations across the network along with enhanced targeting capabilities to drive clear ROI for our clients.”
“As national brands look for effective ways to reach local consumers, our two iconic media companies now offer an unparalleled opportunity to go to market with brand-safe media,” commented Tony Hunter, Chairman and Chief Executive Officer of McClatchy. “We are excited to join the USA TODAY NETWORK and collaborate with Gannett to provide this powerful multi-channel solution for advertisers.”
The Gannett and McClatchy solution comes at a critical time for brands. USA TODAY NETWORK and the credible, brand-safe nature of trusted local media brands provides marketers with a solution to connect with consumers. Independent local journalism companies are part of the fabric of communities across the country and their highly-engaged readers, viewers and listeners represent a high-impact and efficient way for advertisers to achieve their marketing objectives across the trusted and award-winning local journalism brands.
https://investors.gannett.com/news/news-details/2021/Gannett-and-McClatchy-Collaborate-to-Offer-Local-Reach-for-National-Advertisers/default.aspx