Smurfit Kappa Holds Eighth Innovation Event in Paris This Year
Smurfit Kappa held its eighth Innovation Event this year in Paris. More than 250 customers came to the “Packaging and Perspectives” event, which took a look at how packaging will be affected by supply chain and network fragmentation using a variety of media.
Alongside the conference, visitors had the opportunity to participate in an interactive live session with two Smurfit Kappa design teams tasked with developing complete shelf ready packaging and display solutions in real time. The designs that were created were based on votes from the customers.