Smurfit Kappa’s packaging innovation recognised in the WorldStar Awards
The first product was the engaging AlphaBooks display produced for the IF gifts company. Smurfit Kappa designers created a bespoke POS display which gave a 360o degree view of the quirky, letter-shaped notebooks. The second winning product was a sophisticated packaging system for different left and right Audi automotive latches. Thanks to cleverly placed cut-outs, 12 latches fit in easily without any damage during either insertion or transport, and the time spent on assembly and filling was reduced by 87%. Click Read More below for additional information.