Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019 (mediapost.com)

The U.S. ad market has fully recovered from the recession of 2020-21, with full calendar-year spending rising 18% vs. 2020, and 9% vs. 2019, according to a Standard Media Index analysis of the U.S. Ad Market Tracker, a collaboration with MediaPost indexing total U.S. ad spending from the pool of agency holding companies and independent agencies’ actual media buys.

A separate analysis of month-by-month data by MediaPost, however, reveals that the expansion has been decelerating through year-end 2021 (see related story).

As robust as the recovery has been, SMI’s analysis indicates it has been far from even across the major media.

While digital media have surged at double-digit increases throughout 2021, the picture is far more erratic for TV, radio, out-of-home and print media, according to a quarterly analysis conducted by SMI (see table below).
more at source: https://www.mediapost.com/publications/article/370493/full-year-ad-spending-surges-18-vs-2020-9-vs.html

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Dear Industry Member: I'm pleased and excited to announce that longtime ACMA staffer Paul Miller has been promoted to the new position of Executive Vice President & Managing Director. Paul has been a familiar fixture among ACMA members and the overall e-com/DM/catalog industry for years. A "jack of all trades" at the ACMA since 2010, Paul (on the left of the picture with members of the group he led in meetings on Capitol Hill in May) has been responsible for bringing on many new members over the years and the steady growth of the annual ACMA Forum, making it the can't-miss event is has become. Thanks largely to Paul's diligent management, the May 2024 event was off the charts this year compared to 2023, with attendance up 33% and overall revenues increasing by 58%.
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