French forest certification system submitted for endorsement

Recycling of materials is considered to be an important part of a circular economy, but a new study published in Nature Sustainability questions the potential environmental benefits that come from paper recycling. Recycling paper materials may not be all it’s cracked up to be according to a study conducted by researchers at Yale University and University College London. Published in Nature Sustainability in October 2020, the study points out that the recycling of paper materials in particular could have a negative impact on the climate. click read more below for more...

Environmental claims such as “go green - go paperless” and “save trees” are regularly used by banks, telecoms, utilities, insurance companies and many other service providers, as they encourage their customers to switch from paper to lower cost electronic bills and statements. However, a Two Sides global anti-greenwash campaign operating since 2010 has found that the majority of these claims are unsubstantiated and misleading. To date, Two Sides has successfully engaged with 441 companies worldwide to remove or change such claims about print and paper. Sectors showing the highest occurrence of greenwashing include telecom providers, banks and financial institutions, utility providers and governmental organizations. In North America, 120 companies, including many of the Fortune 500, have changed or removed their environmental claims following discussions with Two Sides. “Environmental claims in the U.S. and Canada must meet the guidelines and rules of the U.S. Federal Trade Commission¹ and the Competition Bureau of Canada² which include having credible and specific science-based facts to support claims. Unfortunately, we have found that these requirements are rarely met and corporations use ‘go green’ claims purely for marketing and enticing more customers to digital options. Click Read More below for additional information.

Finnish forest owners have enthusiastically welcomed the measures implementing Metsä Group’s regenerative forestry principles. Of wood trades completed during Metsä Group’s campaign in February–April 2024, approximately 40 per cent were agreed in accordance with the Metsä Group Plus management model. In terms of cubic volume of wood trades, the share was over 50 per cent during the campaign. Metsä Group’s parent company Metsäliitto Cooperative is owned by more than 90,000 Finnish forest-owners, who own around half of Finland’s private forests. The measures we carry out jointly with forest-owners significantly improve the natural state of forests. The Metsä Group Plus forest management model pays increasingly close attention to forest biodiversity and forest nature in the implementation of forest work. The model includes measures that improve the state of forest nature and are more comprehensive than current established practices and certificate requirements.