Shutterfly Takes Kids’ ‘Thank You’ Creations To Next Level (mediapost.com)
The U.S. may be reopening, but Shutterfly, the personalized products company, wants the gratitude for essential workers to keep on flowing. It’s featuring children’s thank-you drawings in out-of-home installations in a new campaign, kicking off in New York City’s Times Square and Grand Central Station. Throughout the pandemic, Shutterfly has been encouraging users to make messages of gratitude with its “Create Thanks” campaign. People all over the U.S. have been touched by kids’ homemade “Thank you, essential workers” messages. Besides taping the drawings up in living room windows, making sidewalk chalk drawings or tacking them up on front porches, many uploaded their handiwork to the company's content hub, says Jim Hilt, president of Shutterfly’s consumer products divisions.