Four Magazines Share Top Rank in Latest Readership Study

Four titles shared the rank of top print audience performers in November 2017, according to the latest GfK MRI’s issue Specific (IS) Readership Study. Forbes, Men’s Journal, New York Times Magazine and People received IS scores of 140.

Forbes magazine’s Nov. 14 issue (IS audience: 9,115,000) featured an “exclusive interview” with Donald Trump, titled “Inside Trump’s Head.” Men’s Journal’s (3,645,000) Nov. 17 issue featured Thor star, Chris Hemsworth, and how he got “ripped” to play Marvel’s action hero while maintaining a “down-to-earth” persona. The Nov. 5 issue of New York Times Magazine (5,840,000) featured Barack Obama on their illusion cover that imitated a turning page and posed the simple headline question “Why Can’t Democrats Turn The Page?” Entertainment magazine People (53,061,000) featured their Sexiest Man Alive in the Nov. 27 issue, which announced Blake Shelton as the 2017 title holder.

Travel + Leisure came in just behind these four with an IS score of 132 and an IS audience of 8,822,000. Their Nov. 17 cover featured a rocky cove with “the New Bucket List” as the featured story. The final magazine of the top six was the Nov. 2 issue of Rolling Stone, which featured a tribute to Tom Petty. They had an IS audience of 15,076,000 and IS score of 129.

IS metrics show how magazines perform with regard to their average issue audience estimates from GfK MRI’s “Survey of the American Consumer” for the two most recent waves of survey data. Issue Specific data supplement the company’s 12-month readership averages to show how many people had the opportunity to see ads within a given issue of a magazine.
more detail at:  http://www.foliomag.com/four-titles-share-top-rank-november-readership-study/

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