While PEFC certification is part of the license to operate for many companies along the timber supply chain, why forest certification matters is not clear to others. Why are forests important, what does PEFC deliver, how can my company contribute? These questions are answered in a new 2-minute video recently launched by PEFC.
http://pefc.org/news-a-media/general-sfm-news/2024-forests-matter-the-why-and-what-of-pefc-for-companies
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Our webinar will focus on the advances we have made in aligning our sustainable forest management and chain of custody standards with EUDR requirements, as well as looking at the vital data and integrity elements. Our PEFC experts will give you a behind the scenes look at the progress of our working groups and task forces, working tirelessly to ensure we will have practical solutions in place to enable you to successfully implement EUDR. Once we’ve heard from our experts, we’ll open the webinar up to the audience for questions and answers. The PEFC Alliance has made strong progress on our EUDR rollout over the last few months, and we are looking forward to sharing the details with you, as we all move forward on this EUDR journey together.
“Greenwashing” is now a term most of us are familiar with. It means “the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service or technology.” Terrachoice[i] found that over 95% of “greener” products commit one or more of the seven “Sins of Greenwashing,” so it’s a major problem in the marketplace. Paper products in particular seem to suffer from many unsubstantiated and vague claims, especially when it comes to corporations trying to promote electronic services over paper-based communications.
The bottom line is that corporate marketers need to follow certain specific guidelines for environmental marketing, such as those published by the U.S. Federal Trade Commission[ii], and in Canada by the Competition Bureau of Canada[iii]. If they don’t, their company could face corrective action by the FTC[iv]. The International Standardization Organization (ISO) also has a series of standards on environmental declarations (ISO 14020) and has classified environmental claims into three categories – Type I, Type II and Type III.
Reducing carbon dioxide emissions, water protection, and using energy more efficiently are key targets of Kotkamills' strategy. In 2020, significant investments were made to improve the mill's energy efficiency. The aim is to complete the big project to reduce the wastewater treatment plant's load and the mill's carbon dioxide emissions by August 2021. Investment projects stretching also into 2022 have been launched. The most significant investments and measures in 2020-2021 have targeted the maintenance and efficiency-Improvements of the Kotkamills paper machine that was commissioned back in the 1950s, as well as the pulp mill modernization projects. In 2020 the old drum washing line of the pulp production was decommissioned and the remaining washers were modernized. This improved the washing line's efficiency, increased the usability, and improved the quality of the pulp produced as well as the energy efficiency. As a result of the modification, the pulp mill's overall electricity consumption dropped by about 10 percent. The project will continue with a significant replacement investment aiming to increase the paper machine's capacity by upgrading the cooking lines end equipment and thus enabling the needed pulp production.