Firecrown Media Acquires Railroad Fan Magazines From Kalmbach Media (mediapost.com)

Are you interested in sending children and families some holiday magic this season? You can now adopt a letter written to Santa by going to USPSOperationSanta.com. In response to customer requests, this is the first time the U.S. Postal Service has opened the program before Black Friday. USPS Operation Santa turns 111 years old this year. The program relies solely on random acts of kindness and the generosity of strangers. It allows people to help children and families have a magical holiday when they otherwise might not — safely and securely. USPS Operation Santa is not a guaranteed gift-giving program. Since Sept. 18, the Postal Service has received letters from across the country and has been delivering them to Santa’s U.S. workshop at 123 Elf Road, North Pole 88888. Letters sent with First-Class Mail postage and complete, accurate and legible return addresses have been opened, reviewed and posted on USPSOperationSanta.com. People can begin reading and adopting letters today.

1. The rate increase. There is no way to get around it or ignore it — perhaps the single biggest topic of conversation at this years’ event was the postal rate increases. 2. Mail is becoming a luxury item. On the heels of the rate changes, many are noting that brands are beginning to see the mail component of their marketing campaigns as more of a luxury line item. 3. Design is critical. While certainly not a new phenomenon, the design of the mail piece is only becoming more critical. 4. Postal discounts are more critical than ever before. Speaking of postal discounts, there are a lot of programs out there that brands and mailers could — and should — be taking advantage of, and those discounts are shifting and changing. 5. Direct mail works. Direct mail is still the single marketing channel that gets the most return on investment of every platform — multiple sessions noted that ROI for direct mail sits at around 40%, which is significantly higher than any other channel.

The National Retail Federation (NRF) has announced a new hub to support the expansion of sustainability efforts within retail. The NRF Center for Retail Sustainability aims to “generate economic value while creating net positive environmental, social and community benefits.” NRF said the center’s initial areas of focus include utilizing consumer insights around sustainability products and practices, facilitating the emergence of the circular economy (sponsored by Deloitte), and improving supply chain traceability within the retail industry.