Fiberside Chat: Why Paper Weight Matters for High-Impact Design

If you’re going to print something, print it beautifully. Every choice, from paper weight to finish shapes how a printed piece feels, engages, and communicates. Darcey Thompson, Director of Marketing and Creative at Southeastern Printing, shares insights on how selecting the right paperboard weight, folding and scoring techniques, and finishing options can transform a print piece into a powerful brand statement.

Selecting the weight of paper for a print project isn’t just about function—it’s about creating a sensory experience that reinforces its message. It’s the heft of a direct mail piece that stops it from being discarded, the reassuring thickness of a brochure that conveys its importance, and the silky smoothness of a notecard that encourages recipients to hold onto it a little longer. Paper weight dictates the immediate sensory reaction, guiding both perception and behavior.
more at: https://mpm.com/news/fiberside-chat-printing-with-purpose/

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