Ahlstrom-Munksjö launches sustainable “from Plastic to Purpose” campaign with launch of CelluSnack™ Papers
As part of its continued focus on global sustainability leadership, Ahlstrom-Munksjöhas initiated its ‘from Plastic to Purpose’ campaign, highlighting first its new brand of CelluSnack™ snack packaging papers. “Our ‘from Plastic to Purpose’ campaign aims at raising awareness around the world regarding the possibility of fiber-based solutions as a renewable packaging option,” said Robyn Buss, Executive Vice President of Ahlstrom-Munksjö’s Food Packaging & Technical Solutions Business Area. “Consumers and brand owners are demanding more sustainable solutions that reduce their impact on the environment and also have a positive end-of-life story – anywhere from compostability and biodegradation to recyclability. By promoting the story of ‘from Plastic to Purpose’ we are encouraging food and industrial packaging producers globally to consider fiber and paper-based solutions as they innovate products for their customers.”