Nordstrom Reports Holiday Sales
During the holiday season, Nordstrom continued to leverage its digital and physical assets to provide a unique breadth of merchandise selection across brands, price points and styles and convenient shopping experiences for customers: *December sales across the Nordstrom and Nordstrom Rack brands reflected sequential improvement from November with momentum continuing into January. *Digital sales grew 23 percent over last year and represented 54 percent of total sales compared with 34 percent from the same period in fiscal 2019. *Approximately 11 percent of Nordstrom.com orders were picked up in-store, which accelerated to more than 20 percent during the week preceding Christmas. *Approximately 9 percent of Nordstromrack.com orders were picked up in-store, which was enabled by the integration of Nordstrom Rack store and online inventory in October. *More than 30 percent of online orders were fulfilled from Nordstrom and Nordstrom Rack stores. *As a result of expanded gifting selection, gifting items made up 67 percent of sales, an increase of 600 basis points from the prior year.