Fed up of misleading email footers?
Just a quick scroll through our email inboxes and it won’t take long before we come across a statement like; ‘Think before you print’ and ‘Please consider the environment – do you really need to print this email?’
But these messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.
Some key facts about print and paper’s sustainability:
•Between 2005 and 2015, European forests grew by an area the size of Switzerland – that’s 1,500 football pitches every day!
•Europe recycles 72% of its paper
•84% of the industry’s raw materials come from Europe
•Between 2005 and 2013, the CO2 emissions of the European pulp and paper industry were reduced by 22%
•56% of the industry’s total primary annual energy consumption is biomass-based
We have published a fact sheet to help encourage people and businesses to use alternative email sign offs. Please download it to ensure that your email signatures are fair, factual and honest.
http://www.twosides.info/UK/Fed-up-of-misleading-email-footers