Facebook goes offline: Social media giant launches magazine

It seems that Facebook has discovered what we all know – that print is the way to get your message across.

The launch issue of Grow, “a quarterly magazine for business leaders” – by Facebook – quietly made its appearance in business class lounges at Heathrow and a few more exclusive spots in and around London in early June.

Facebook explains its new print offering:

The program is designed to deliver content in different formats that suit our audience. We know that business leaders have limited time for long reads at work, so we’ve also created a physical version with journeys in mind. We’re distributing this to clients directly as part of our marketing communications, and in selected airport and train business lounges where we know they are often to be found.

Here’s how Juan Señor, president of Innovation Media Consulting and visiting fellow at the Reuters Institute, Oxford University, reacted after seeing Facebook’s first instalment of their new magazine at Heathrow.
more at source: https://www.twosides.info/UK/facebook-launches-new-print-magazine/

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