NaturaFluff Eco by Stora Enso qualified for Asthma Allergy Nordic label
Stora Enso introduced NaturaFluff Eco to the market in 2021. This lower carbon footprint fluff pulp has now fulfilled the requirements and qualified for the Asthma Allergy Nordic label. Consumers are increasingly looking for products which are natural, safe to use and have a low environmental footprint. NaturaFluff Eco is an oxygen-delignified fluff pulp, which means that no bleaching chemicals are used in its production. As a result, the fluff pulp has a warm, natural beige colour and a more than 30% lower carbon footprint in comparison to traditional fluff pulp, without compromising on product performance. NaturaFluff Eco is perfectly suited for use in absorbent hygiene products, such as baby diapers, feminine hygiene, adult incontinence products, as well as in air-laid nonwoven materials such as napkins, table-tops and various pads.