Episode 2: Engaging a Unique Customer Base

You’ve probably seen Hydro Flask everywhere, on college campuses, hiking trails, and even around the campfire or climbing a mountain face. They’ve become a household name, which is impressive in a crowded competitive landscape with big-name brands and budget knock-offs. Hydro Flask, a digital-native brand, was ready to capitalize on its market position and expand into the catalog realm. They wanted to impact the holiday season and show people they’re more than just water bottles. They wanted something that could build on the success of their digital channels to reach their customers in a more powerful and tangible way. So they reached out to CohereOne and J.Schmid for help launching a catalog. Taking the leap to first-time cataloger is as dramatic as any adventure with a Hydro Flask bottle in your pack. It’s an exciting trek to build on their proven designs and draw in their customers in a new way. This catalog launch targeted holiday shoppers in Q4, allowing them to show off their full product line and connect with their loyal customers, showing them gifting opportunities and introducing them to new product lines. Read the Case study at: https://jschmid.com/portfolio/hydro-flask/

From building trust with your customers to providing that feeling of excitement when opening the mailbox, here is a list of our top 10 advantages and benefits of direct mail marketing. Marketing is complex and marketing is evolving: Display, Social, Mobile, SMS, MMS, Personalized TV. However, some of the best results tied to improving brand awareness, customer retention and overall sales come from tried and true strategies such as direct mail. Here is a list of our top 10 advantages and benefits of direct mail marketing. Mail Remains Physical; People Enjoy Receiving Mail; Direct Mail Benefits from being Cost Effective; Personalized Data-Driven Marketing Benefits; Direct Marketing is a Multichannel Experience; Build Effective Brand Trust with Direct Mail; Direct Mail is Easy; Simplicity of Execution in Direct Mail Marketing; More Chances to be Creative

Direct mail is considered by consumers to be the most trustworthy of all marketing channels. It is extremely important to create copy, calls to action and offers with honesty. This is not the time for a bait and switch or a poorly worded offer that is interpreted wrong. Direct mail is about respect. Respecting the recipient’s intelligence, as well as their time is very important. That is why we strive to help client’s create targeted offers consumers want to receive. I like the quote by James E. Faust “Honesty is more than not lying. It is truth telling, truth speaking, truth living and truth loving.” Can your customers count on you to help them create direct mail pieces that are honest?