Glenfiddich Turns to Metal as Single Malt Market Blooms
This impressive growth is being driven, in part, by a demand for premium products – a category in which single malt whisky, and Glenfiddich undoubtedly belongs. Premiumisation has led many global brands to leverage packaging as a truly unique, sophisticated finishing touch to complement their products. Metal packaging is an ideal option to achieve this goal, offering a great deal of design and decoration freedom to create flourishes and incorporate fine details that add an extra level of class. Glenfiddich partnered with Crown to create two limited edition gift tins for its 12- and 15-year-old single malt whiskies. The format was chosen for its premium feel, and superior sustainable credentials. The metal used to create the tins is infinitely recyclable, meaning it can go through the recycling process over and over again, with no loss of physical properties. Click Read More below for additional information.