Esperanto might never have really taken off, but the Internet seems to be in the process of moving us toward a far more successful and truly universal language: emojis. And as Ashley Stone inventively demonstrates in this design-school project, emojis on paper possess the ability to make us think through important issues as we work to decipher them. What I find particularly appealing about her “Endangered Emojis” series is the simple-yet-effective way in which she adapted a real fundraising campaign led by the World Wildlife Fund (WWF) – its “Stamp out Extinction” initiative – to appeal to teens and twenty-somethings.
Back in 2011, the USPS unveiled postage stamps featuring endangered animals with some of the proceeds going to animal conservation funds. “That is where I got my idea to design postcards and to include the postage stamps within,” Ashley explains.
For her Movements of Graphic Design course at Edinboro (Penn.) University last fall, she came up with the smartphone motif, which would naturally be attractive to younger people in particular. And as Apple is a significant contributor to the WWF, the postcard takes its cues from the ubiquitous iPhone. Not only is it die-cut in the shape and color of Apple’s message bubble, but it also features Apple’s emojis on the front. Admittedly some of these pictogram messages are easier to work out than others. Still, there’s something quite chilling as the gist of these messages become clear: a whale + rising temperatures + industrial smokestacks can’t be good.
On the back of the postcard is a brief message suggesting that if you want to help the animal mentioned on the front – each of the 10 postcards focuses on a different one – you can set up a donation page for it at WWF’s website, where you can direct people to contribute for your next special occasion. “Instead of getting me a birthday present this year, why not help out a tiger” – that kind of thing.
As you examine the postcard further, you quickly discover two things:
There is a die-cut paw print that matches the animal in question off to the side pointing at the message, and
Lifting the paw print actually lifts the whole right-half of the postcard back, revealing a thank-you message from WWF’s CEO, an image of the official WWF stamp for that animal, and real postage stamps featuring that same photo. You are encouraged to use these to send an additional donation directly to the preserve that specializes in that specific animal.
The pieces themselves were printed using an Epson Artisan 1430 wide-format inkjet printer on White French Paper Parchtone 80 lb. Cover, and hand cut and assembled by the designer.
In addition to the 10 postcards, Ashley made one poster for each, again using the iPhone idiom. Looking at this poster is a bit like staring at those old Magic Eye prints – the longer you look at it, the more you see. For instance:
Verizon is shown as the phone service provider because they are a WWF donor.
The little alarm clock icon in the upper-right corner indicates the urgency of the cause.
61% battery life is a nod to the year that the WWF was founded.
The hourglass emoji once again emphasizes that time is running out.
And in one of those weird little coincidences that make life so fun, it turns out the WWF created its own online emoji campaign in 2015 – eerily called #EndangeredEmoji. In it, people were encouraged to include one of 17 emojis in their tweets – each representing an endangered animal. At the end of each month the nonprofit would then tweet you a summary of the number of times you’ve used the emojis, asking you to donate 11 cents for each one.
“I honestly was never aware of that campaign,” admits Ashley, proving that great minds do indeed think alike. Personally, I’ll take smartly-designed postcards and posters over someone tweeting donation reminders to me any day.
Most notably, the Commission: *Completed its review of the current system for regulating rates and classes for Market Dominant products and issued its final rule modifying the existing price cap system *Reviewed and approved the Postal Service’s planned rate adjustments for Market Dominant and Competitive products and new product proposals *Explored important issues in public inquiry dockets related to service performance, the value of the postal and mailbox monopolies, and city carrier costs *Published three reports that (1) reviewed the Postal Services compliance with pricing and service standards, (2) provided an in-depth analysis of the Postal Service’s finances, and (3) evaluated whether the Postal Service met its performance goals as required under the law *Presided over several rulemakings related to Commission processes and activities
Country Media, Inc., an Oregon-based publisher, has acquired three Oregon properties from News Media Corp., of Rochelle, Illinois: the Newport News Times, the Cottage Grove Sentinel and the Siuslaw News, along with their websites, digital products, and specialty publications, The Cottage Grove Sentinel reports. The sale, terms of which were not disclosed, was effective Sept. 1. News Media Corp. is the family run publishing company founded by John C. Tompkins in 1975. It has owned up to 75 newspapers and digital companies in nine states, The Cottage Grove Sentinel adds.
Business groups are increasing the pressure on lawmakers to intervene and block a railroad strike before next month’s deadline in the stalled contract talks. A coalition of more than 400 business groups sent a letter to Congressional leaders Monday urging them to step into the stalled talks because of fears about the devastating potential impact of a strike that could force many businesses to shut down if they can’t get the rail deliveries they need. Commuter railroads and Amtrak would also be affected in a strike because many of them use tracks owned by the freight railroads. The business groups led by the U.S. Chamber of Commerce, National Association of Manufacturers and National Retail Federation said even a short-term strike would have a tremendous impact and the economic pain would start to be felt even before the Dec. 9 strike deadline because the railroads would stop hauling hazardous chemicals, fertilizers and perishable goods up to a week beforehand to keep those products from being stranded somewhere along the tracks.