Esperanto might never have really taken off, but the Internet seems to be in the process of moving us toward a far more successful and truly universal language: emojis. And as Ashley Stone inventively demonstrates in this design-school project, emojis on paper possess the ability to make us think through important issues as we work to decipher them. What I find particularly appealing about her “Endangered Emojis” series is the simple-yet-effective way in which she adapted a real fundraising campaign led by the World Wildlife Fund (WWF) – its “Stamp out Extinction” initiative – to appeal to teens and twenty-somethings.
Back in 2011, the USPS unveiled postage stamps featuring endangered animals with some of the proceeds going to animal conservation funds. “That is where I got my idea to design postcards and to include the postage stamps within,” Ashley explains.
For her Movements of Graphic Design course at Edinboro (Penn.) University last fall, she came up with the smartphone motif, which would naturally be attractive to younger people in particular. And as Apple is a significant contributor to the WWF, the postcard takes its cues from the ubiquitous iPhone. Not only is it die-cut in the shape and color of Apple’s message bubble, but it also features Apple’s emojis on the front. Admittedly some of these pictogram messages are easier to work out than others. Still, there’s something quite chilling as the gist of these messages become clear: a whale + rising temperatures + industrial smokestacks can’t be good.
On the back of the postcard is a brief message suggesting that if you want to help the animal mentioned on the front – each of the 10 postcards focuses on a different one – you can set up a donation page for it at WWF’s website, where you can direct people to contribute for your next special occasion. “Instead of getting me a birthday present this year, why not help out a tiger” – that kind of thing.
As you examine the postcard further, you quickly discover two things:
There is a die-cut paw print that matches the animal in question off to the side pointing at the message, and
Lifting the paw print actually lifts the whole right-half of the postcard back, revealing a thank-you message from WWF’s CEO, an image of the official WWF stamp for that animal, and real postage stamps featuring that same photo. You are encouraged to use these to send an additional donation directly to the preserve that specializes in that specific animal.
The pieces themselves were printed using an Epson Artisan 1430 wide-format inkjet printer on White French Paper Parchtone 80 lb. Cover, and hand cut and assembled by the designer.
In addition to the 10 postcards, Ashley made one poster for each, again using the iPhone idiom. Looking at this poster is a bit like staring at those old Magic Eye prints – the longer you look at it, the more you see. For instance:
Verizon is shown as the phone service provider because they are a WWF donor.
The little alarm clock icon in the upper-right corner indicates the urgency of the cause.
61% battery life is a nod to the year that the WWF was founded.
The hourglass emoji once again emphasizes that time is running out.
And in one of those weird little coincidences that make life so fun, it turns out the WWF created its own online emoji campaign in 2015 – eerily called #EndangeredEmoji. In it, people were encouraged to include one of 17 emojis in their tweets – each representing an endangered animal. At the end of each month the nonprofit would then tweet you a summary of the number of times you’ve used the emojis, asking you to donate 11 cents for each one.
“I honestly was never aware of that campaign,” admits Ashley, proving that great minds do indeed think alike. Personally, I’ll take smartly-designed postcards and posters over someone tweeting donation reminders to me any day.
First Quarter 2024 Results: *Sales and adjusted sales both increased 13% to $341.4 million, compared to $302.8 million during the same period last year. *Gross profit increased 20% to $194.8 million, or 57.1% of sales, compared to $161.9 million, or 53.5% of sales, in the first quarter of 2023. The 360 basis point increase in gross margin was primarily due to lower inbound freight costs and lower product costs. *Operating income increased 71.0% to $25.8 million, or 7.6% of sales, compared to $15.1 million, or 5.0% of sales during the prior year quarter. *Net income increased 50% to $15.9 million, or 4.6% of sales, compared to $10.6 million, or 3.5% of sales in the prior year quarter; Net income per diluted share was $0.18, compared to $0.12 in the prior year quarter.
*First quarter net sales and earnings exceed expectations and company raises full year 2021 financial outlook *First quarter net sales increase 69.5% *First quarter diluted earnings per share of $0.09; adjusted diluted earnings per share(2) of $1.05 *Strengthened financial position during the quarter, reducing long-term debt by over $500 million and ending with $1.6 billion in cash *Raises full year 2021 net sales to increase in the mid-to-high teens percentage range as compared to 2020, operating margin to be in the range of 5.7% to 6.1% and adjusted earnings per share to be in the range of $3.80 to $4.20, excluding any non-recurring charges
In FY 2021, the Postal Service had a net loss from operations of $2.7 billion, a $0.9 billion improvement from FY 2020. The decrease in net operating losses for FY 2021 was primarily due to $4.0 billion more revenue than in FY 2020. When non-operating expenses are included, the Postal Service had a total net loss of $4.9 billion in FY 2021—an improvement of $4.2 billion compared to FY 2020. While the Postal Service realized an overall improvement in total net losses in FY 2021, continued losses have expanded the gap between the Postal Service’s assets and liabilities. Total assets at the end of FY 2021 were $46.4 billion versus total liabilities of $122.1 billion. A significant portion of the Postal Service’s liabilities was driven by unpaid retiree health benefit (RHB) liabilities totaling $57.0 billion at the end of FY 2021. The recent enactment of the Postal Service Reform Act removes this $57.0 billion liability of past due RHB obligations and eliminates annual payments for the RHB normal costs and the Retiree Health Benefits Fund amortization. Market Dominant revenue decreased in FY 2021 by $97 million or 0.2 percent from FY 2020. Increases in revenue per piece for overall Market Dominant products were not enough to offset declines in volume and fluctuation in mail mix and signal the severity of the effects of the pandemic during that time. In FY 2021, Market Dominant volume declined while package volumes rose as a result of continued growth in e-commerce that included record holiday volume. These changes in volume affected overall revenues and cost in addition to workforce and workhour changes in response to pandemic-related labor costs.