Empire Magazine Launches ‘EMPIRE CLASSICS’ Series

Fiscal 2021 second quarter revenues grew 11 percent to a record $902 million from the prior-year period. Highlights from the second quarter of fiscal 2021 included: A 22 percent increase in National Media Group digital advertising revenues from the prior-year period. Sessions to Meredith's owned and operated and network sites grew 16 percent from the prior-year period, led by the PEOPLE, Allrecipes, Martha Stewart Living, and InStyle brands. A 96 percent increase in Local Media Group political spot and digital advertising from the prior election cycle two years ago. Performance was led by the Phoenix and Atlanta markets, which combined accounted for approximately 60 percent of total political advertising revenues. A 34 percent increase in National Media Group digital consumer/licensing revenues from the prior-year period. Performance was driven by Apple News+, strong sales of Better Homes & Gardens-branded products at Walmart stores across the United States and at Walmart.com, and ecommerce via other retail partners. Continued sequential year-over-year improvement in Meredith's magazine and non-political television advertising platforms. Both comparable National Media Group magazine advertising and Local Media Group non-political advertising revenues declined in the mid-teens from the prior-year period. As a result of this performance, fiscal 2021 second quarter earnings from continuing operations more than doubled to $149 million from the prior-year period. Adjusted EBITDA grew 57 percent to $304 million.

Barnes & Noble, Inc. announced that it donated $450,000 worth of products to the Marine Toys for Tots Foundation in both New York City and Reno, NV, to go to underprivileged families. The combined donation includes a handpicked selection of books, puzzles, plush toys, board games, electronic games, infant toys and many more fun and educational toys and games. “Barnes & Noble has always been committed to the communities it serves, and this year we’re proud to announce our significant donation to the Toys for Tots Foundation,” said Demos Parneros, Chief Executive Officer at Barnes & Noble, Inc. “The holiday season can be a tough time for families in need and we sincerely hope that this donation makes the holidays a little happier for those who need help.” Click Read More below for additional information.

Even before work became WFH and social interaction turned completely digital, people have been longing for tangible elements in our hyper online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean now is the right time to focus on print in your brand strategy. “Engaging sensory experiences have become even more meaningful during this time of uncertainty,” writes Cecile Jordan in Beyond Definition. “Think about how refreshing it is to take a walk outside. Or open a piece of mail. Not an email or another utility bill. I mean actual snail mail perhaps from a friend or maybe a magazine.” Jordan echoes what many brands are finding; that direct mail and printed marketing is more welcome — and more successful — when our audiences are digitally maxed out.