eMarketer: U.S. e-commerce to grow over 30%; Best Buy, Target to see biggest surges (chainstoreage.com)

U.S. online sales will reach $794.50 billion this year, up 32.4% year-over-year and accounting for 14.4% of all retail spending. That’s according to eMarketer’s third-quarter forecast, which also predicts that E-commerce sales will reach 19.2% of all U.S. retail spending by 2024. The increase for 2020 is much higher than the 18.0% gain predicted in the company’s second-quarter forecast as consumers continue to opt for online shopping amid the pandemic. Online shopping is so strong that it will more than offset the 3.2% decline in brick-and-mortar spending this year, which will drop to $4.711 trillion, reported eMarketer. As a result, total U.S. retail sales in the US will remain essentially flat.
more of the story at: https://chainstoreage.com/emarketer-us-e-commerce-grow-over-30-best-buy-target-see-biggest-surges

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