Smurfit Kappa’s eSmart service at the forefront of e-commerce packaging solutions
Smurfit Kappa is now working with 70% of leading European e-retail brands, the packaging solutions company said today as it announced the new name for its e-retail offering – eSmart. This is the culmination of years of experience helping e-retailers optimise opportunities in the online sales space. eSmart guides companies through 12 key areas relating to the optimisation of e-retail processes, supply chain efficiency and delivering a superior consumer experience. Edwin Goffard, COO Corrugated Europe, says: “As online sales grow and consumer expectations evolve in an increasingly digitalised world, the pressure is on for brand owners and e-retailers to stand out from the crowd. Packaging plays a vital role in helping businesses grow profitably, manage supply chain complexity, and deliver the right brand experience.” Click Read More below for additional information.