DS Smith launches “Customer Innovation Hub” in Madrid to facilitate collaboration with customers and develop sustainable fibre-based packaging solutions

The customer focused innovation centre will help brands and manufacturers to meet increasing consumer demand for sustainable products and contribute towards a circular economy.

The state-of-the-art technology and the synergies established in the centre will provide the opportunity for customers and visitors to explore and share sustainable packaging solutions in an interactive environment. The learning experience will allow for flexible exploration around sustainable and circular ready packaging for brands and manufacturers in the Iberian region and with a focus on a variety of sectors from e-commerce and FMCG, to automotive and industrials.

Customers and visitors have access to state-of-the-art digital tools such as 360º cameras and LED screens, and virtual and augmented reality experiences. 3D technology is installed to reveal market-ready solutions in real time and demonstrate the developmental processes behind innovative new customized prototypes.
more at: https://www.dssmith.com/media/our-stories/2024/5/ds-smith-launches-customer-innovation-hub-in-madrid

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