DS Smith and Coca-Cola replace plastic handles with “LIFT UP” cardboard based packaging innovation

DS Smith PLC, the leading global sustainable fibre-based packaging company and Coca Cola HBC Austria have collaborated to replace plastic handles for 1.5 litre PET soft drink multi-packs with cardboard based outer packaging. This new plastic replacement solution will be delivered to supermarkets in Austria as of September 2023.

The innovative packaging solution, DS Smith Lift Up, is a 100% recyclable corrugated handle which improves carry functionality for consumers and is designed to contribute together with other partners to the kraft paper and cardboard based solution that reduces around 200 tonnes of plastic each year for Coca-Cola HBC Austria.
more at: https://www.dssmith.com/media/our-stories/2023/9/ds-smith-and-coca-cola-replace-plastic-handles-with-lift-up-cardboard-based-packaging-innovation

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