North American Forest Sector Launches New Effort with Open Invitation: Walk in the Woods with Us
Members of the North American Forest Partnership, a diverse group of individuals, companies, state agencies, the U.S. Forest Service, non-profits and professional organizations committed to the management of sustainable, healthy forests, launched a first-of-its-kind communications effort - Walk in the Woods. The effort tells the stories of the men and women who work in the forest sector in the U.S. and Canada and opens a dialogue about the important work they do as caretakers of precious forest resources.
"We're inviting those outside our sector to walk in the woods with us and learn about our work as responsible, innovative stewards of North America's many different forests," said Will Novy-Hildesley, Executive Director, North American Forest Partnership. "Our goal is to engage those passionate about the future of our forests in an ongoing conversation and provide honest answers to the questions we know people have about what we do and why we do it."
The initiative is born from research which studied the attitudes and perceptions of North America’s forest resources. The research uncovered differences in understanding among the forest sector and the public around key topics such as deforestation, forest management and the sustainability of forest resources. click Read More below for more of the story