Dotdash Meredith Debuts Cookieless Ad Targeting Tool (mediapost.com)

Dotdash Meredith (DDM) has launched an ad targeting tool that it says provides intent-based targeting without cookies.

The new product, D/Cipher, connects advertisers and consumers in key moments of intent across DDM’s 40+ brands, on all devices and platforms, the company claims.

In addition, D/Cipher provides access to Apple (iOS) audiences. This group, which comprises more than 50% of U.S. digital users, has been unreachable by advertising cookies for the past two years.
more at: https://www.mediapost.com/publications/article/385445/dotdash-meredith-debuts-cookieless-ad-targeting-to.html

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