Don’t Look Now, But Some Newspapers Are Breaking Even

It says a lot about the state of the newspaper industry that it’s considered good news when a publisher breaks even, in light of the constant drumbeat of advertising losses, with print dollars exchanged for digital pennies.

Newspaper watchers were pleasantly surprised when the Daily Mail and General Trust, the British publisher of the Daily Mail and Mail on Sunday, announced total revenues were up 1%.

The real good news tucked inside the Mail announcement: Digital advertising revenues were up 22% or £19 million, more than offset the decline in print, down 11% or £15 million.

That last development bucks the general trend in the newspaper industry on both sides of the Atlantic over the last few years. Growth in digital ad revenues has generally failed to offset print declines – at least until recently.

In fact, there are encouraging signs from other publishers. Newspapers may finally be turning the corner in the ad revenue struggle, with digital ads finally plugging the hole from shrinking print ads.

On the American front, The New York Times Co. revealed that total advertising revenues increased in the second quarter of this year — the first overall increase since 2014 — thanks to strong digital ad growth. Total ad revenues crept up 0.8%, despite a 10.5% drop in print ad revenues, reflecting a 22.5% jump in digital ads.  Along with circulation revenues driven by digital sub sales, ad growth contributed to an overall 9.2% increase in revenues to $407 million for the quarter.
more at:  https://www.mediapost.com/publications/article/308217/dont-look-now-but-some-newspapers-are-breaking-e.html?edition=105457

Related Posts

URBN Reports Q2 Sales and Earnings

Urban Outfitters, Inc. announced net income of $59 million and earnings per diluted share of $0.64 for the three months ended July 31, 2022. For the six months ended July 31, 2022, net income was $91 million and earnings per diluted share were $0.96. Total Company net sales for the three months ended July 31, 2022, increased 2.2% over the same period last year to a record $1.18 billion. Total Retail segment net sales increased 1%, with comparable Retail segment net sales also increasing 1%. The increase in Retail segment comparable net sales was driven by low single-digit positive digital channel sales, while retail store sales were flat. By brand, comparable Retail segment net sales increased 8% at the Free People Group and 7% at the Anthropologie Group and decreased 9% at Urban Outfitters. Wholesale segment net sales increased 1%, driven by a 4% increase in Free People Group wholesale sales, partially offset by a decline in Urban Outfitters wholesale sales. Nuuly segment net sales increased by $18.8 million driven by a significant increase in our subscribers.

Old Navy Expands Franchise Business To Over 10 Markets

As one of the fastest-growing brands within our Gap Inc. franchise portfolio, Old Navy continues to build an international presence and attract new customers across the globe with fun, on-trend and fashionable products at a value for the family. Last year, the Old Navy franchise business was focused on expanding in Latin America through franchise partnerships, launching for the first time in Chile, El Salvador, Dominican Republic, and most recently, in Ecuador. These latest launches in the region underscore the brand’s commitment to Gap Inc.’s ‘Partner to Amplify’ strategy, which focuses on working with best-in-class companies who are experts in their markets to reach new and existing customers while supporting the business in a new and cost-effective way.

USPS Delivery Performance Remains Steady Through Fall Mailing Season

The United States Postal Service reported new delivery performance metrics for the eleventh week of the fiscal fourth quarter. The data shows continued strong performance for First-Class Mail, Marketing Mail, and Periodicals. During the reporting period, the Postal Service averaged 2.5 days to deliver a mailpiece or package across the postal network. FY2022 fourth quarter service performance scores covering July 1 through Sept. 16 included: *First-Class Mail: 93.2 percent of First-Class Mail delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter. *Marketing Mail: 94.6 percent of Marketing Mail delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter. *Periodicals: 87.1 percent of Periodicals delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter.
Back To Top
×Close search
Search