Pearson Creates New Direct-to-Consumer Division
Pearson, the world's leading learning company, today announces the creation of a new direct-to-consumer division as it looks to further strengthen its focus on building a direct relationship with learners around the world. The new division will be co-led by two senior executives: Ishantha Lokuge joined Pearson from Shutterfly last year and now steps up to the role of Chief Global Product Officer and Co-President, Direct-to-Consumer. Lynne Frank, most recently President of International Marketing and Worldwide Planning and Operations at Warner Bros. Pictures, joins Pearson as Chief Marketing Officer and Co-President – Direct-to-Consumer. Together, Ishantha and Lynne will lead the new division focused on direct-to-consumer products and channels, and will report to Andy Bird, Chief Executive.