Direct Mail Printing Outlook: Power of the Direct Approach (piworld.com)

Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we all struggled to figure out what was going on and where we would fit into it. Then as that waned, in 2022 we saw a massive surge in volumes, with brands rushing to get back in front of their customers as consumer spending skyrocketed, leading to record years for many direct mail printers. And then there was 2023, which saw severe inflation leading to a pullback in spending across the board, coupled with aggressive moves by the U.S. Postal Service (USPS) to raise rates.

It’s enough to make you dizzy.

But as we peel back some of those trends and what is driving them, we can get a good idea of what to expect for 2024 — and where you should plan to invest your capital expenditure dollars to capture as much growth and new direct mail business as possible.
more at: https://www.piworld.com/article/direct-mail-outlook-power-of-the-direct-approach/

Related Posts

Largest North American Print Show Highlights Strength of the Industry

More than 19,000 people attended the 2017 SGIA Expo (New Orleans; October 10-12) last week. The show, which took over the Ernest N. Morial Convention Center, featured nearly 600 exhibitors showcasing the most innovative technologies and products in the printing marketplace. “The Expo is always exciting, and not just because it’s the largest printing show in North America,” said SGIA President and CEO, Ford Bowers. “It’s where you go to see and learn about the evolution of the print industry.” The show floor bustled with attendees and exhibitors doing business, with attendees clearly ready to make purchases and add innovation to their organizations. New attendee Nathanial Kastelic, owner of 11th Loop, was here seeking information about eco-friendly textiles and processes. Click Read More below for additional information.

Worzalla Wraps Up Holiday Season of Giving

Worzalla, an employee-owned book printer specializing in printing high-quality children’s books, cookbooks, and hard-cover best sellers, recently concluded the holiday season with multiple charitable endeavors. As a business with more than 125 years of history in Portage County, Worzalla consistently looks for opportunities to give back to the community. “This past holiday season, Worzalla associates stepped up in a big way to help those in need, and we were happy to see the greater community support our efforts as well,” said Brianne Petruzalek, Vice President of Human Resources at Worzalla. “We thank everyone involved for helping us to make a positive impact in our community.” In December, Worzalla set up a Community Giving Tree and set up a raffle prize giveaway to encourage the community to contribute donations for the Salvation Army. The drive was successful in collecting hundreds of food items, clothing, household items, and other in-demand items for those in need in Portage County.

Minuteman Press Franchise Owners Lynne and John Regas Show Print is Essential in Frankfort, Illinois (whattheythink.com)

As Lynne and John Regas approach five years in business, no year has been more defining for their Minuteman Press printing franchise than this one. “We both feel very fortunate that we were considered essential and were able to remain open during the COVID-19 pandemic, not only to be there for other local businesses and organizations, but to help us stay sane and keep working,” says Lynne. Since the beginning of the pandemic, Minuteman Press Frankfort has continued to provide high-demand products and services that have been critical in helping local businesses reach out to customers while promoting community solidarity. “Early on in the pandemic, we saw high demand for yard signs. We were able to supply local schools with graduation signs, and now those same school districts are coming back to us since it was so popular. Banners and flags have been in high demand from businesses who simply want to let customers know, ‘We’re Open.’ Restaurants have also come to us for takeout menus as they update their specials, menu items, and safe pickup and delivery options.”
Back To Top
×Close search
Search