Direct Mail Marketing To Millennials (piworld.com)

Marketers are really starting to look at how millennials respond to marketing. In a recent study conducted by DigitasLBi, Razorfish, Tumblr, and Yahoo, millennials will have a cumulative $1.4 trillion in spending power by 2020. Therefore marketers need to be paying attention to this group of people. Since they are known as digital natives many people have felt that direct mail was not a good way to reach them. However, this has shown itself to be untrue, millennials like getting mail.

How can direct mail appeal to millennials?
Authenticity: All the messaging and imagery on your direct mail pieces need to be authentic and in sync with your brand.
Accessibility: How easy is it for someone to reach you? How many ways to respond to your direct mail are there?
Human Appeal: Create a sense of connection with each individual with not only personalization but through emotion.
Social Awareness: Show case all the good things your company is doing for social causes.
Technology: Since this group is very digital savvy, make sure that you are including technology in your direct mail.
more at: https://www.piworld.com/post/direct-mail-marketing-to-millennials/

Related Posts

Let’s Talk About Brand Positioning (jschmid.com)

A while back I wrote a blog about price as an often-overlooked brand positioning tool. Marketers are always looking for ways to influence how consumers perceive their brands in an effort to build relationships that are more than simply transactional. They know that effective brand positioning helps separate them from the competition and not just capture, but keep a larger share of both consumers’ minds and wallets. Here are six of the most common positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Learn more at: https://www.jschmid.com/blog/lets-talk-about-brand-positioning/

Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It (mediapost.com)

At a time when greenwashing is emerging as an important issue on Madison Avenue, the Institute for Advertising Ethics (IAE) is planning two industry events to discuss, educate and develop guidelines to help advertisers, agencies, PR and lobbying firms to build awareness and prevent it. The events follow a week of Congressional hearings about the practices of big and independent agencies and PR firms paid by fossil-fuel companies to distort what they are actually doing to about the climate crisis, as well as the release of a Congressional report citing examples by divisions of big agency holding companies, including Interpublic’s UM unit’s work for ExxonMobil. This also follows Interpublic’s decision to revise its policy of accepting new business from fossil fuel companies that don’t meet its own climate and ethical standards.

HH Global Acquires Genii

HH Global has acquired Genii, an Australian owned marketing services provider. Genii was established in 2010 as a full service marketing execution business specialising in the provision of innovative, cost effective and strategic services to the retail sector. The company was founded by Marcus Smith and Layton Parslow and headquartered in Sydney. The acquisition will deliver significant value to the clients of both HH Global and Genii, through the strength of their combined proposition and scale. Existing Genii clients will benefit from HH Global’s worldwide reach, market-leading IP/Technology and significant support infrastructure, while HH Global are able to further enhance their offer to the retail and FMCG sectors and accelerate growth within their Australian business.
Back To Top
×Close search
Search