Direct Mail Honesty Is the Best Policy (piworld.com)

R.R. Donnelley & Sons Company (RRD) announced that RRD GO Creative℠ was listed as a Major Contender on Everest Group’s Marketing Services PEAK Matrix® Assessment 2024 for the second consecutive year. RRD GO Creative advanced its position within the group of Major Contenders based on continued investments in technology and an increased scale and scope of solutions, including the use of data for better targeting and optimizing campaigns. The Everest Group PEAK Matrix Assessment aims to assist providers, enterprises, and technology vendors in understanding the current state of the marketing service provider landscape. “This recognition by Everest Group validates RRD GO Creative’s best-in-class services and solutions, which assist our clients in telling compelling stories, leveraging data, and fine-tuning strategies to increase their return on investment,” said Kiran Shankar, President, RRD GO Creative.

Why do you think so many digitally native brands are suddenly discovering print? Print is still the best ‘proactive’ method of getting your message in front of people. Studies show it’s far more memorable than a digital message read on a screen – people remember things far better when they’ve held it in their hands – there’s something special about it. But you don’t have to choose between digital or print – when used together, they drive people to your website, to your retail store, and help drive better response. Watch the video at: https://www.jschmid.com/blog/catalog-is-a-digital-champion/

Direct mail can be a very powerful marketing tool for your customers. How do you communicate that to them? Obviously, direct mail is not the be all and end all for marketing. However, it is an important channel to utilize in conjunction with other marketing channels. Direct mail can even give a lift in online engagement. Let’s look at how they should use direct mail to shine. 10 Best ways to use direct mail: 1. Counter a competitive offer: 2. Generate Traffic: 3. Customer acquisition or referrals: 4. Generate sales leads: 5. Building brand awareness: 6. Customer loyalty: 7. Announcements: 8. Cross sell or upsell: 9. Combining mailings with other companies: 10. Augmenting other media efforts. 85% of marketers say direct mail delivers the best conversion and response rate of all their marketing channels.