In First Week On Sale, ‘Fire and Fury’ Sells Fewer Than 30,000 Copies
Customers that couldn't get a physical copy of Michael Wolff's Fire and Fury were in good company. According to figures from NPD BookScan, the hottest book of the year sold 28,567 print copies in the three days it was available for sale last week (ended January 7). BookScan covers 80- 85% of all print sales, excluding those through libraries. Although the figure is surprisingly low for a book that has captured the attention of the media and the President in such striking fashion, that number was still enough to make the White House tell-all the top-selling title in the country last week. John Sargent, CEO of Holt parent company Macmillan, told the Wall Street Journal that Fire and Fury had a 150,000-copy first printing. The discrepancy between the announced first printing and last week's sales is likely, in part, the result of Holt moving the book's publication date up, from January 9 to January 5. Shipments of the book that were timed to hit stores early this week may have been on the road over the weekend. Click Read More below for additional information.