FirstChop Flips the Script on Sous-Vide Meal Delivery
We are firmly in the second wave of prepared meal kit delivery. Companies are specializing, doing more of the work for you, and are even built around specific devices. Which is what makes FirstChop intriguing, as it combines all of these new wave trends in its forthcoming service. Launching in December, FirstChop is looking to stand out in the competitive meal shipping space in few ways. First, it only does meal proteins: chicken, beef, lamb, etc.; no vegetables, no starches. Second, all those proteins are cooked, and then frozen and vacuum sealed, so you can eat them on your own schedule. And third, the Bay Area-based company is basically giving away a sous-vide wand so all customers have to do is put the frozen bag of meat in hot water to prepare it. For $109 (during pre-order, then it goes up to $139), customers can order the Starter Kit, which includes a sous vide wand and 9 servings of protein. There’s also the Family Box for $119 ($129 post pre-order), for 24 servings, and Co-Founder and CEO Ajay Narain told me that a third option with 14 servings will sell for $79. There is no monthly commitment. Click Read More below for additional information.