Crown’s Sustainable Beverage Cans Help Convey Health and Freshness for New Mineral Water Line From Socorro Bebidas

Brazilian beverage producer Socorro Bebidas (Socorro) has expanded its partnership with Crown Embalagens Metálicas da Amazônia S.A., a subsidiary of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), to launch Acquíssima Sabor flavored mineral water in 350ml (12oz) CrownSleek cans. The premium zero-calorie drink features natural aromas, offering a health-conscious alternative for consumers to stay hydrated and incorporate key nutrients into their daily diets. The line made its debut with two flavors, Lychee and Green Apple, and is currently available in Acquíssima stores, restaurants and supermarkets in Brazil. Socorro also previously utilized CrownSleek cans to package its Acquíssima mineral water brand, its first entry into the water market.

Total canned water volume in Brazil has increased by nearly 7x between 2021 and 2022, demonstrating a growing trend in the region for water packaged in aluminum and a continued shift away from tap and bulk water. When considering the package format for the brand, Socorro knew it needed to help convey the refreshing and health-conscious nature of the beverage, while also delivering on sustainability. The inherent properties of metal packaging, including providing a powerful barrier against light and oxygen, helps maintain the product’s freshness. Aluminum beverage cans are also infinitely recyclable and are the most recycled beverage package in the world. These characteristics resonate with Brazilian consumers, who have recently helped drive the country’s recycling rate for aluminum beverage cans to an astounding 100%.

“We are proud to continue our work with Crown as we launch the newest addition to the Acquíssima portfolio,” said Maurício Cruz, Commercial Director of Socorro. “We created the Acquíssima Sabor line to give Brazilian consumers a healthy, delicious beverage alternative. It demanded packaging that would help convey the uniqueness of the brand, its refreshing appeal and our commitment to sustainability. Ultimately, the beverage can was the perfect choice.”
more at: https://www.crowncork.com/news/crowns-sustainable-beverage-cans-help-convey-health-and-freshness-new-mineral-water-line

Related Posts

Amcor partners with McKinsey.org to build sustainable recycling systems in Latin America

Amcor has partnered with McKinsey.org, a nonprofit founded by global consultancy McKinsey & Company, to develop recycling and waste management solutions that can be applied across communities in Latin America. Amcor is supporting McKinsey.org’s “Rethinking Recycling” initiative in Buenos Aires, Argentina, which has worked with 5,000 households, trained more than 120 workers and helped communities to recycle a third of their waste. Before the initiative, there was no formal recycling system and only a minority of the population regularly sorted their waste. The project aligns with Amcor’s 2025 Sustainability Pledge and commitment to collaborate with partners globally to promote better waste management and recycling infrastructure.

Plastic extruder to expand in Moore County with $7M investment

Reliance Packaging, LLC, a manufacturer of printed plastic packaging, will invest more than $7.4 million to expand its operations and increase its capacity in the Town of Aberdeen. “This announcement is yet more proof that North Carolina is the best state for business,” said Governor Cooper in a press release. “When companies like Reliance Packaging choose to expand in Moore County, it validates the strength of our manufacturing economy, workforce, and our quality of life.” Operating in Aberdeen since 2014, Reliance Packaging extrudes plastic resin into printed heavy duty plastic bags and film for the lawn and garden market as well as many other outdoor applications. This expansion includes building improvements and two additional multi-layer film extruders for the 180,000-square-foot manufacturing facility.

O-I Glass Reports First Quarter 2023 Results

Net sales were $1.8 billion in the first quarter of 2023, up compared to $1.7 billion in the prior year period primarily due to higher selling prices. Sales volume (in tons) was down 8 percent which was partially offset by favorable change in mix. Approximately 3 to 4 percent of the volume decline was attributed to a challenging prior year comparison (up 6.4 percent) amid record low inventories and disruption from temporary external events impacted volumes around 2 percent. Overall, the company estimates underlying market demand was down approximately 2 to 3 percent primarily due to inventory destocking across the supply chain and softer consumer demand in a few markets given macroeconomic uncertainty. Earnings before income taxes were $270 million in the first quarter of 2023, up $100 million compared to the prior year quarter. Likewise, segment operating profit was $398 million in the first quarter of 2023 compared to $231 million in the prior year period.
Back To Top
×Close search
Search