Howling success: zooplus’ own brand ‘Wolf of Wilderness’ introduces recyclable packaging delivered by Mondi
Mondi is supplying zooplus with a pre-made FlexiBag Recyclable and BarrierPack Recyclable form-fill-and-seal (FFS) reel material, which are both certified recyclable by the Institute cyclos HTP which specialises in the classification, assessment and certification of recyclability of packaging. While seeking greater recyclability for its packaging, the online retailer was not willing to compromise on any performance properties, including barrier protection, or aesthetics. Mondi’s materials provide all the necessary barrier properties to protect against the unwanted transmission of moisture, oxygen and odours with a high premium look and feel. Mondi’s expertise made it possible to maintain the desired aesthetics on the packaging, so that the previously metallised highlights on the label and in the eyes of the wolf are also recyclable.