Cox Media Group Claims It Can Target Ads Based On Conversations (mediapost.com)

What a year! 2020 has been rough on a lot of people, and a huge catalyst for change. It’s changed where and how we work, how we talk to our customers, and especially the way customers shop and interact with brands as distance shopping has become critical. We wanted to take a minute to share the posts that our blog readers have visited the most in the past year. While not every article here was written in last year, their popularity proves that they are more timely and relevant than ever – even in the changing consumer landscape. see more at: https://www.jschmid.com/2020-reader-favorites/

Why are marketing campaigns so effective? What is the secret behind the good ones that people remember and talk about (REI’s “Opt Outside”)? Quite simply, a BIG IDEA. The best marketing and advertising over the decades have always been driven by a singular great idea (“Got Milk?”). A core idea that ties everything together. An idea that resonates with the audience and makes them think about your product or service in a different way. Remove that big idea and all you’re doing is selling products, just like the other brands. Blah. But when you build your marketing efforts around a campaign, and use that “big idea” consistently across all touchpoints, it’s more likely to get noticed, more likely to be remembered, and more likely to engage people on a human level. In other words, campaigns work.

Dear Industry Member: If you tuned into the postal-focused session on Oct. 7th during our 14th Annual National Forum, you heard former Rep. Kevin Yoder (R-KS) discussing his involvement in the new Keep US Posted campaign, which was cofounded by the ACMA, the Greeting Card Association and other industry groups. Today, I'm writing you to encourage you to also become involved with this vital effort. The goal of this campaign is to protect the long-term interests of vital market dominant mail interests, including catalogs, first-class letters, cards, periodicals - all mail that's protected by the postal monopoly. When the USPS announced its Delivering For America plan this past March, it made pretty clear that the core of its future would be in parcels rather than market dominant mail. Keep Us Posted was subsequently formed to ensure our mail has a future. Our Goals & Ask: This is not a fundraiser. If your future is to continue to be in the mail via catalogs or types of mail, we're just seeking the following: • For starters, please look over the Keep US Posted website then click this link and enter your information to add your organization to the list of campaign supporters. • Follow Keep US Posted on Facebook and Twitter, and share/retweet our content. Additionally, text the word “mail” to 52886 and tap the link to join as a consumer supporter. Share the Keep US Posted logo (click here) when you do this. • Share the site and Keep US Posted messaging on your LinkedIn feed with this suggested text: “I am proud to support Keep US Posted (www.keepUSposted.org). This new campaign is dedicated to amplifying our voices as we speak out against delays, postage hikes and other threats to businesses, consumers and the entire mail system. Collectively, we can make a difference. Join us. #keepUSposted." • For the near term, the campaign is pre-funded. What we need from you now is to agree to have your company name listed as a supporter and lend your voice, not your money. Simply click here to join. A member of the Keep US Posted leadership team will be in touch with further information. • Be willing to be our point of contact to engage in activities when called on and participate whenever possible. These include social media engagement, encouraging your suppliers and other colleagues to get involved and join in campaign grassroots outreach to Congress.