Ink-Global: New deal with Transavia France
As an American friend said to me recently: “if you ain’t growing, you are shrinking”, and having given that rather asinine statement a decent amount of thought, I think that they may be right… In recent weeks, we have witnessed Time and Rolling Stone magazines change hands and getting new chunks of money, and today we are announcing that we are creating a new magazine for the European Airline Transavia France. And all of this comes on the back of the fact that we have never had a busier year both in terms of growth and advertisers flocking to our print magazines and digital products. We are all currently being bombarded by “commentators” and “journalists” saying that the print media business is over... but knowing what I know about media and travel media specifically, I think that is both a naïve and a false statement. We are currently seeing an average 3 – 5 % annual growth in passenger numbers across the airline world with some of our partners reporting increases as large as 9%. That more bums on seats and more people/eyeballs for our magazines. Click Read More below for additional information.