2022 USPS Promotions
Developing a strategy for future campaigns can feel overwhelming—we get it. Staring at a white wall is how it usually starts. Well, how about first looking at where you can save money? WHAT’S THIS USPS PROMOTIONS AND INCENTIVES PROGRAM ABOUT? In 2011, the USPS introduced the marketing mail promotions program, in which they discount a percentage of postage on any campaign that meets the requirements. The purpose is to encourage marketers to integrate different technologies with mail to engage audiences and strengthen the relevance of direct mail. After ten years now, it’s been proven successful.