Costco Wholesale Corporation Reports March Sales Results

The average piece of Direct Mail is looked at for 108 seconds across the course of a month, while the average Door Drop is viewed for 46 seconds. The mail channel is more attention efficient than a host of other media platforms, resulting in the recommendation that it is a “must-have” channel on attention-based media plans. JICMAIL (The Joint Industry Currency for Mail) has today revealed the findings from a major year-long study – The Time We Spend With Mail. This research into consumer attention with mail has involved collaboration with multiple measurement partners including Kantar, PwC and Lifestream. The year-long measurement program has seen JICMAIL roll out full attention measurement across its entire panel of 1,000 households per month (capturing time-spent metrics for Business Mail, Direct Mail, Door Drops and Partially Addressed Mail). At the same time, the AI-driven video analytics company Lifestream has provided directly observed mail attention data with which to validate the panel findings, while PwC has scrutinised the mail efficiency calculations that JICMAIL has generated to compare the delivery of time spent to other media channels.

The U.S. Postal Service announced its financial results for the 2024 fiscal year ended September 30. Controllable loss, which excludes certain expenses that are not controllable by management, was $1.8 billion for the year, compared to over $2.2 billion for the prior year. The net loss for the year under generally accepted accounting principles (GAAP) totaled $9.5 billion, compared to a net loss of $6.5 billion for the prior year, an increase of $3.0 billion primarily attributed to the year-over-year increase in non-cash workers’ compensation expense. Over 80% of our current year net loss is attributed to factors that are outside of management's control, specifically, the amortization of unfunded retiree pension liabilities and non-cash workers' compensation adjustments. “Our pricing and product strategies are continuing to improve our revenue picture and fuel market share gains in our package business, demonstrating the increasing competitiveness of the Postal Service,” said Postmaster General Louis DeJoy. “While we continue to reduce our costs, there remain many economic, legislative and regulatory obstacles for us to overcome. We look forward to continuing our focus on transforming and modernizing the Postal Service, driving revenue, reducing the cost to deliver, improving operational performance, and positioning the organization for long-term financial sustainability.”

The coolest British brand in the skies? Virgin Atlantic. But don’t take our word for it – the airline is regularly voted the best British travel brand in CoolBrand’s annual report. Which is why it made perfect sense for Virgin Atlantic to pair up with Ink to reimagine its inflight magazine, Vera, and manage their ambient advertising on the ground and in the air. If you’re lucky enough to be travelling onboard a Virgin Atlantic flight to the US, Caribbean, Africa, Middle East or Asia this month, you’ll get a chance to flick through the gorgeous, new-look Vera. The new magazine is packed with stories cleverly relating to Virgin Atlantic’s award-winning onboard entertainment and dazzling destinations. For the relaunch, we bagged an exclusive interview and cover shoot with English rose turned Hollywood golden girl Annabelle Wallis. Readers can watch her go toe-to-toe with Tom Cruise in The Mummy, and then read about how she deals with her high-profile relationship with rock star Chris Martin, saving us all in an Apocalypse (probably), and life lessons she learned from Madonna. And during the shoot we got to see those life lessons IRL. If you’ve seen Annabelle star in Peaky Blinders you’ll already have heard her sultry singing voice, but at London’s Claridge’s she gave us an impromptu performance of her favourite Madonna hits. We won’t forget her Like a Virgin in a hurry. Click Read More below for more of the story.