Consumer demand for Bag-in-Box wine surges during pandemic

There has been a surge in consumer demand for Bag-in-Box wines in the current year according to new data, partially caused by changing behaviours due to the Covid-19 pandemic. Research by packaging leader Smurfit Kappa in collaboration with Wine Intelligence found that Bag-in-Box wine attracted 3.7 million new consumers in France and the UK during the past six months. The survey analysed the behaviour of monthly wine drinkers in France and the UK, who have increasingly moved to drinking and entertaining at home due to the restrictions of the pandemic.

France is the biggest market for Bag-in-Box wine and the UK is currently one of the fastest growing. Consumers noted freedom of consumption, ease of transport and value for money as the main motivations when purchasing Bag-in-Box wines. Other benefits of Bag-in-Box wine include its ability to preserve wine for up to 6-8 weeks after opening compared to 2-3 days in a glass bottle, and its lower carbon footprint.

The Bag-in-Box wine consumer market currently stands at nearly 12 million consumers in France and 4 million consumers in the UK. The survey reveals the growth potential of Bag-in-Box wines with an additional 4.4 million consumers open to purchasing the product in the future representing a potential 27% increase in consumers.

Commenting on the survey findings, Thierry Minaud, CEO of Smurfit Kappa Bag-in-Box, said: “The future is bright for our Bag-in-Box solutions with the research finding that 4.4 million consumers are potential buyers of the product in the next six months.”

“Bag-in-Box offers brands a more sustainable, cost effective and consumer-friendly packaging solution that meets current consumer expectations, explaining its unrivalled success and its strong market growth.”

The survey found four in ten potential Bag-in-Box wine buyers were under the age of 35 and would like to see smaller formats of the product. Of those who frequently purchase Bag-in-Box wine, the research found the three litres option is the most favoured Bag-in-Box wine product.

Smurfit Kappa is the European leader for Bag-in-Box solutions and its Vitop® tap is number one worldwide for use in wine packaging. Smurfit Kappa Bag-in-Box provides flexible packaging solutions for liquid and semi-liquid products in the agricultural, food and industrial sectors. The FTSE 100 company works with wine producers to drive sales and identify opportunities for shelf life improvements through its SmartLife service.
https://www.smurfitkappa.com/newsroom/2020/consumer-demand-for-bag-in-box-wine-surges-during-pandemic

Related Posts

WestRock to Acquire Remaining Interest in Grupo Gondi

WestRock Company announced that it has entered into an agreement to acquire the remaining interest in Grupo Gondi for $970 million, plus the assumption of debt, representing an estimated implied enterprise value of $1.763 billion. Upon completion of this transaction, WestRock will further enhance its leading position in the growing Latin American containerboard, paperboard and consumer and corrugated packaging markets. Grupo Gondi operates four paper mills, nine corrugated packaging plants and six high graphic plants throughout Mexico, producing sustainable packaging for a wide range of end markets in the region. The tuck-in acquisition will provide WestRock further geographic and end market diversification as well as position the Company to continue to grow in the attractive Latin American market. "Acquiring the remaining interest in Grupo Gondi is the next strategic step in our broader North American paper and packaging expansion strategy," said David B. Sewell, chief executive officer of WestRock. "As onshoring continues to grow in the region, WestRock will be well positioned to meet this growing demand with fully integrated operations in Mexico. We will also have expanded capabilities to serve customers across many geographies, driving additional productivity and cost savings.”

How can over-the-counter brand-owners package their products sustainably?

To gain insight into brand-owner and converter perspectives on over-the-counter pharmaceutical and wellness product packaging, we recently conducted a study with key stakeholders in the field. Through these conversations, we discovered some confusion exists surrounding the sustainability of packaging materials. In this article, we will share some of our findings and help clarify some of the benefits and challenges of over-the-counter packaging sustainability. We will also cover results from an LCA study we recently conducted on fiber-based pharmaceutical packaging. For over-the-counter (OTC) product brand-owners, packaging is critical: high standards for quality and safety mean strict attention to protecting the product inside. On crowded shelves, it’s important to differentiate with packaging that attracts interest, reflects such high standards, and communicates vital information about the product. Furthermore, today’s over-the-counter brands and their retailers seek to improve the sustainability of their packaging and adapt to increasing e-commerce.

O-I Glass Reports Strong Second Quarter 2021 Results

Net sales approximated $1.7 billion in the second quarter of 2021 which represented a $242 million increase from the prior year period. Higher average selling prices contributed $27 million to net sales. Adjusted for divestitures, shipments in tons increased 18 percent as higher sales volumes and favorable mix boosted revenues $255 million. Net sales benefited $79 million from favorable foreign currency translation. Recent divestitures reduced net sales by $111 million and revenue from technical services declined $8 million reflecting lower engineering project activity. Segment operating profit was $232 million in the second quarter of 2021 compared to $99 million in the prior year period.
Back To Top
×Close search
Search