Constant Evolution Drives Continued Growth (piworld.com)

Color Ink, based in Sussex, Wis., is a family business that has never stopped evolving. From its original roots as an advertising agency in the 1970s, to the decision in the 1980s to branch into commercial printing, to the full-service visual marketing services company it is today, Color Ink embodies the concept of convergence in action.

“The company was started in 1975 by my grandfather, Jim,” Austin Meissner, sales and sourcing manager for the shop, says. “He decided to start his own ad agency, but because he was brokering out so much print, he decided to get into commercial printing in 1984. My grandfather started it in the basement of the family home, and my father, Todd [Meissner, president of Color Ink], still has vivid memories of operating the shop in that basement.”

In the late ’80s, the company had become successful enough to move into a dedicated space in Hartland, Wis., before outgrowing that and then eventually moving into its current location, with two buildings and 105,000 sq. ft. of space.

But just as Color Ink evolved from an ad agency to a commercial printer, it also embraced new technologies and the shifts in the market as time has progressed. Today, Austin Meissner reveals, they see themselves not as being a commercial printer as much as a boutique printer — heavily involved in a wide mix of projects that include everything from event space, pop-up retail locations, and even interactive elements with light and sound. “We produce quirky projects that a lot of other printers wouldn’t do,” the younger Meissner notes.
https://www.piworld.com/article/constant-evolution-drives-continued-growth/

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