The tech industry group TechNet, U.S. Chamber of Commerce and other organizations are urging lawmakers to revise a proposed federal privacy law by more sweepingly overriding state privacy statutes.
The proposed American Privacy Rights Act “falls short of creating a uniform national standard due to its inadequate federal preemption of the ever-growing patchwork of state privacy laws,” the groups say in a letter sent this week to leaders of the House Energy and Commerce Committee.
As currently written, the proposed law appears to require businesses to allow consumers to opt out of online behavioral advertising — meaning ads served based on cross-site and cross-app data. The current iteration also would require data brokers to let consumers opt out of data collection, and request deletion of their data. The measure additionally would allow consumers to sue over violations.
more at: https://www.mediapost.com/publications/article/396783/congress-urged-to-revise-privacy-proposal-complet.html