Confectionary brand, Smarties, switch their products to recyclable paper packaging

Nestlé recently announced that its well-known brand, Smarties, will be using recyclable paper packaging for all of its products worldwide!

This represents a transition of 90% of the Smarties range, as 10% was already packed in recyclable paper packaging. The rollout of the new material, which will be complete in the UK and Ireland by April, makes Smarties the first global confectionery brand to move to paper packaging, removing approximately 250 million plastic packs sold worldwide every year. The innovative new designs includes sharing bags, multipacks and giant hexatubes made from coated paper, paper labels or carton board, all produced from sustainably sourced and recyclable material.

Alexander von Maillot, Global Head of Confectionery at Nestlé, said: “Moving Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realising Nestlé’s ambition to make all of our packaging recyclable or reusable by 2025 and to reduce our use of virgin plastics by one-third in the same period.”

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: “Developing safe and convenient paper-based solutions for Smarties has required the pioneering of new materials and testing by Nestlé packaging experts at our R&D centre for confectionery in York and at the Swiss-based Institute of Packaging Sciences. We adapted our existing manufacturing lines to allow for the careful handling that is required for paper, while also ensuring recyclability across all new formats.”

The smart packaging choice that’s good for the environment
Paper-based packaging has an excellent environmental record. On average, UK manufactured corrugated boxes contain 76% recycled fibre. Once used, paper-based packaging is easy to recycle. In the UK and Europe, the collection of packaging is hugely successful with over 80% collected for recycling. This superb recycling rate prevents an area of board the size of Greater London from going to landfill every four months.

However, even if paper packaging is irresponsibly discarded, due to its natural compostable characteristics it will have a relatively low impact.

Paper packaging is the natural choice
Well-designed, efficiently produced, appropriately used, and responsibly disposed of packaging provides multiple benefits. It’s essential for minimising damage to products and extending their useful life, for example, the shelf-life of food so that all the resources used to make those products are not wasted. It allows for efficient distribution and safe and convenient access to goods. It communicates vital information to the customer and it can provide pleasure to those receiving gifts or enjoying luxury items.

“Paper-based packaging can be part of a solution against global food wastage – which amounts to as much as 1.3 billion tonnes – one third of food produced worldwide for human consumption – by minimising wastage and food damage along the chain.”
FAO, 2016

Paper packaging (which includes paper, card, corrugated cardboard, cartons and sacks) is often the sustainable packaging choice. Its key raw material, wood fibre, is a renewable resource and it’s also the most recycled of all packaging materials. The European paper industry can demonstrate a long-held commitment to resource efficiency and to minimising its contribution to climate change.

Making the right packaging choice for our planet
Nestlé is taking an important step to minimising the effect of their products on the environment. By converting to paper, they are ensuring less non-recyclable packaging is entering the waste stream. Only 42% of plastic packaging is recycled in Europe, much of which is single-use and has a damaging impact on wildlife and the natural world.

It’s important to ensure that, whatever the choice, its full impact is considered.
https://www.twosides.info/UK/smarties-recyclable-paper-packaging/

Related Posts

Packaging Corporation Of America Reports Third Quarter 2022 Results

Packaging Corporation of America reported third quarter 2022 net income of $262 million, or $2.80 per share, and net income of $266 million, or $2.83 per share, excluding special items. Third quarter net sales were $2.1 billion in 2022 and $2.0 billion in 2021. Reported earnings in the third quarter of 2022 include special items primarily for certain costs at the Jackson, AL mill for paper-to-containerboard conversion related activities. Excluding special items, the $.14 per share increase in third quarter 2022 earnings compared to the third quarter of 2021 was driven primarily by higher prices and mix in our Packaging $1.60 and Paper $.23 segments, lower interest expense $.04, a lower share count resulting from share repurchases $.04, and a lower tax rate $.02. These items were partially offset by higher operating costs ($.77), lower volume in our Packaging ($.52) and Paper ($.05) segments, higher freight and logistics expenses ($.20), higher scheduled outage expenses ($.10), higher depreciation expense ($.07), higher converting costs ($.04), and other expenses ($.04).

A Lovely Redesign from Krispy Kreme and Device Creative

On July 13, 1937 the first Krispy Kreme kitchen opened in Old Salem, North Carolina. Founder Vernon Rudolph purchased the still-used secret yeast doughnut recipe from a French chef in New Orleans and began selling the pastries to local grocery stores. The smell from the kitchen was so enticing to passers-by that Rudolph decided it was in his company’s best interest to start selling the doughnuts directly to customers on the street. So, he cut a hole in one of the building’s outer walls and started selling doughnuts directly to customers on the street. Seven years later in 1944, the doughnut display cases we’re so familiar with today were brought into Krispy Kreme stores for the first time.

Sealed Air Reports Q4 and Full Year 2020 Results

Fourth quarter net sales of $1.3 billion increased 3% as reported. Fourth quarter 2020 net earnings were $138 million, or $0.88 per diluted share, which were unfavorably impacted by Special Items of $2 million, after tax. Full year 2020 net sales of $4.9 billion increased 2% as reported. Currency had a negative impact on total net sales of $82 million or 2%. Full year 2020 net earnings were $484 million, or $3.10 per diluted share, which were unfavorably impacted by Special Items of $14 million, after tax.
Back To Top
×Close search
Search