Combating Digital Fatigue with Direct Mail (piworld.com)

Montana lawmakers on Friday passed a privacy bill that gives state residents new rights to wield control over data about them, including the right to reject some forms of targeted advertising. Senate Bill 384 now heads to Governor Greg Gianforte for signature. Lawmakers in seven other states have passed comprehensive privacy laws -- California, Connecticut, Colorado, Utah, Virginia, Iowa and Indiana. If enacted, the Montana bill will give residents the right to opt out of the use of data linkable to them -- including pseudonymous data, such as information stored on cookies -- for behaviorally targeted ads.

It’s been a seven-decade-long run, but Ikea is formally saying goodbye to its printed catalog. The decision was announced Monday (Dec. 7) as the Ikea brand continues to shift itself to digital, according to published reports. At a peak four years ago, Ikea distributed 200 million catalogs worldwide in 32 languages. The BBC once reported that the Ikea catalog was the world’s largest publication, with more copies printed than either the Bible or the Quran. Of course, it’s not surprising that a retailer looking to focus on digital is exiting print. The same trend has been underway for the past decade or so in mass-market publishing. Print runs of books, newspapers and magazines have been more or less continuously on the decline as consumer preference for digitized content grows in the mobile era. What’s perhaps eye-catching in Ikea’s case and for the world of catalog publishing in general is how inconsistent that pullback actually seems to be when one looks at retail. For every Ikea that pulls out of the printed-catalog business, there seems to be a digital brand that’s pushing forward with a new physical catalog all its own. click read more below for the full article

Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from local landmarks to reveal a unique facet of branding. From Madrid Spain, Brent encourages us to not only think about the past, but also the future. As a brand it’s important to know your history but it’s equally important to spend time talking about where your brand is going. Watch Video at: https://jschmid.com/branding-abroad-madrid-spain/